Vicki Greenleaf formed Los Angeles-based Greenleaf + Associates in 1992, a boutique PR + marketing firm specializing in entertainment, consumer goods, cause marketing and philanthropy.

G+A has represented a wide range of high-profile clients, including Eastman Kodak Company, McDonald’s, Royal Caribbean, General Motors Corporation, Hollywood Video, DreamWorks, Paramount, Warner Bros., Universal, Artisan (now Lionsgate), Columbia-TriStar, FOX Television, Hallmark Entertainment, Showtime Networks, Smithsonian Networks, Saban Entertainment and The Magic Castle.

G+A has helped launch, grow and support such philanthropic organizations as the Make-A-Wish Foundation, National Eating Disorders Association (NEDA), Easterseals, L.A. Regional Food Bank, United Nation’s Global Alliance for Improved Nutrition, Cesar Chavez Foundation, Lane Thomas Foundation, National Coalition for Maternal Mental Health, L.A. Trust for Children’s Health, Access Books, Entertainment AIDS Alliance, Music Mends Minds, Walton Family/Zoma Foundation and YMCA.

In addition to working with Who’s Who in Hollywood, agency highlights include managing GM/UAW’s sponsorship of Make-A-Wish, raising $27 million, enough to grant 10,000 wishes; and helping grow NEDA from a fledging organization into the world’s leading non-profit supporting people impacted by eating disorders.

Vicki spent five years as VP, Corporate Communications for LIVE Entertainment, overseeing marketing plans for such titles as Terminator 2:  Judgment Day, Total Recall, Basic Instinct and Reservoir Dogs, introducing a then-unknown Quentin Tarantino at the Sundance Film Festival. Greenleaf assisted in taking the company public and directed a successful image restructuring campaign with the stock more than doubling in a year’s time. She later directed a crisis management campaign in the wake of the widely publicized murder of Chairman + CEO Jose Menendez and his wife, Kitty.

Prior to joining LIVE, Vicki served as National Publicity Director for New Century/Vista Film Corp., as a Senior Publicist for Twentieth Century Fox Film Corp. and as Director of Publicity for Media Home Entertainment. 

Vicki has written for 30+ national magazines and newspapers and authored one book. She helped launch USA Today and was the journalist who “officially” announced the breakup of The Eagles.

Vicki holds a B.A. in journalism from Shippensburg University. She has received an Outstanding Alumnus Award from the university’s journalism department and the Jesse S. Heiges Distinguished Alumnus Award, the school’s highest honor.